Every once in a while I come across a book that’s so simple, it’s genius. Every word leaps off the page in an ‘Aha!’ moment, and countless hours whisk away in the blink of an eye.
Enter “The Art of Social Media: Power Tips for Power Users” by Guy Kawasaki and Peg Fitzpatrick.
I’ve found that most social media marketing books, despite multiple assurances to the contrary, are geared for much larger teams and businesses than the average person is part of. Tips and guidelines often seem overwhelming in their scope, sending you away with a deep sense of discouragement and inability to properly market your brand.
Not so with Guy Kawasaki.
From the beginning Guy brings the best marketing practices of our day to a practical, attainable level that anyone from a CEO to a beginner marketer can benefit from. Practical tips and insights litter the pages like candy, pulling you eagerly from page to page to learn more.
“The Art of Social Media” covers the basics of effective marketing, blogging, social networks optimization, follower retention, and more. Whatever your marketing skill level is, you are sure to benefit from Guy Kawasaki’s proven tactics.