If you ask successful people what they do differently, one of the things they are guaranteed to tell you is that they read… a LOT. Successful people make it a point to improve themselves and learn as much as they can. I’ve been trying to take this to heart too, and have been making it a point to read ALOT – everything from management and leadership to social media and marketing. The last couple books I read have been truly indispensable, and are must reads for anyone wanting to learn how to navigate the social media rivers.
“Jab Jab Jab, Right Hook” by Gary Vaynercuck.
I’ve read a LOT of social media books, and this is one of the best. Gary takes the usual social media tricks we’ve grown accustomed to and expands on them with brilliant marketing insights that are sure to improve your ROI and engagement. In doing this, plus analyzing some of the top marketings strategies employed today, Gary makes the complicated subject of social media marketing seem simple. If you are looking to grow from a mediocre marketer to an extraordinary one, I highly recommend you immediately pick this book up.
“The Art of Social Media” by Guy Kawasaki
Most social media books are geared towards people trying to emulate large business strategies, but lets face it – most of use aren’t operating on that plane. So… who can help the average person who doesn’t have a huge business team backing them up? That’s where Guy’s book really shines. Guy takes todays best social media research and puts it on the level where most of us are operating. Success suddenly seems attainable with the simple strategies he writes about for Facebook, LinkedIn, Pinterest, Twitter and more! Aspiring marketers, put this book on your must have list!
What other social media marketing books have you enjoyed? Let us know in the comments below!