It’s time to be brutally honest. When I first heard of periscoping, my initial reaction was ‘ewwww’, which then transitioned to ‘why??’, and finally to ‘there’s something else to do now?!’ I was at the place many of you are at too… I was suffering from social media fatigue. I wasn’t just tired of seeing photos of people’s dinner or fancy cats… I was simply tired of everything!!! Tired of constant tweeting what I was doing, pinning my favorite recipes, posting my cat to Instagram… so when I heard about this hot new trend of periscoping, I understandably was skeptical. I’ve seen too many flash in the pan social networks to immediately jump on any bandwagon. But the more I looked into it, the more I began to understand what an incredible opportunity periscope can give a church or ministry.
For those who may not know, periscope is a mobile video service that allows you to broadcast live through your mobile device from your twitter account. You can start a periscope from any place, at any time and your twitter followers will be notified you are broadcasting. Setting up for a big church production? Periscope and give people an idea of what you are experiencing. Gathering with the worship team to pray for the service? Periscope it! Periscopes don’t have to be professional, in fact they rarely are. It’s simply a raw and real video feed of what you are experiencing. People really can walk in your shoes when they join your broadcast… the possibilities are virtually endless.
When you broadcast live, you are broadcasting to the entire world! People can discover and join your conversation from virtually anywhere. ! Imagine being able to talk about your church to hundreds of interested people ALL OVER THE WORLD! They would have never stumbled upon your ministry would it not have been for periscope. Now, you have hundreds or thousands of potential new visitors just waiting for you to engage them!
Behind the Scenes:
Lets face it: people love insider information. It’s a hot commodity because it infers knowledge and information to people that’s not readily available. Plus, it makes people feel special. They know and have seen things that no one else has seen, how amazing is that?! For example, if you are setting up a new tech system for your worship experience, broadcast a session as you set it up piece by piece. People will watch, because that is the only way they can get a glimpse into the behind the scenes. Could they normally simply stroll in and start poking around? No, but that is essentially what periscope provides.
Most importantly, periscope allows you to interact with your audience through text comments left by your viewers. You can have a conversation with someone in Japan while you are leading a team of young adults. You could ask for feedback on a new website and get real-time interaction from people as they try it out. I’ve watched evangelist Rodney Howard-Browne interact with his periscope followers… because he’s so well know, people watch his sessions by the thousands hoping to get an inside look into his life, or even to talk to him while he broadcasts. No where else are you able to regularly get such one-on-one interaction with someone as well know as Rodney Howard-Brone.
I’ve only begun to scratch the surface when it comes to the value of periscoping. I encourage you to try it out this week, or at least to join in on someones session. Watch and learn. Apply it to your own situation begin to interact with the world from the comfort of your desk. The world is waiting to see your brand… are you going to show them?