Whenever you are developing an organization’s webpage, don’t forget the most crucial fact in the development… you are building this page for your consumers, NOT for yourself.
Uhm… duh… right?
Not so much. Developing a good website is more than just making a pretty graphic. You need to develop the site with your visitors in mind! What do they want? What are they looking for? Is the layout to confusing? Answering all of these questions and more are crucial to the marketability of your new website.
Here are 10 tips to follow to make a stunning website.
- Make your website visually attractive. You would assume this is a no-brainer, but you would be surprised how many ‘new’ websites still look like they were built for Windows 95.
- Decide what’s important. Not everyone will dig through all your content, so making a list of what you want visitors to take away is important. Once you have your most important items, make sure they are prominently featured and easily accessible.
- Make specific landing pages. If you use Adwords or online marketing, create a specialized page for each of your campaigns. If you are advertising your children’s ministry, make a unique landing page that features your kid ministries along with other pertinent info. This also helps track campaign effectiveness.
- Keep the site updated. If your site features old, past events it gives the impression that no one cares enough about the website to actually pay attention to it…. big turn off!
- Make sure to use photos. We are a visual society, and photos are one of the easiest ways to engage with people. Post photos of your sanctuary, kids ministry, coffee shop, etc to give people a sense of connection.
- Don’t neglect video. Similarly to photos, videos are able to tell a story to your visitors. You have the ability to decide what they hear and see… plus posting clips from your services are a great way to let people know what they can expect when they visit.
- Don’t over clutter. Keep the site clean and simple. No one likes a million flashing gif’s or banner ads littering a site. That was web 1.0… it’s 2015 now and clean is the way to go.
- Write compelling copy. Clearly written descriptions with concise english are the best way to communicate information. Don’t use insider jargon or phrases that visitors will be unfamiliar with.
- Conduct a small focus group. Once your site is done, sit some people down and see how easy it is for them to find information. If it’s hard for your focus group to find things, it’s going to be even harder for visitors.
- Stick to the basics. Don’t overcomplicate your site with descriptions and stories about every little thing that happens. If information overload occurs, people will simply quit.
It’s not the 90’s anymore. People expect web browsing to be easy and pretty. Make sure your site is representing your ministry to the best of your ability!